// Overview
FlayerMarketing runs marketing campaigns for its clients. Its own site has to do the same thing it sells: explain a service clearly, prove it works, and make the next step obvious. Every page was built around that sequence rather than around a homepage carousel.
// The problem
Campaign work is sold on specifics — a channel, an audience, a result. A site that flattens all of that into one scrolling services list gives a prospect nothing to react to and gives a search engine nothing specific to rank. And a visitor who has to hunt for a contact form after reading is a visitor who leaves instead.
// What I built
A site where each service gets its own page with a descriptive URL, a title and description written around the language a client would search, and Service structured data naming the provider. A specific page for a specific query, rather than one page trying to be about everything.
Enquiry capture sits on every page and is tagged with the service it belongs to, so the team knows what the enquiry is about before replying. Validation runs on the server as well as in the browser, and every submission is stored as well as emailed, so nothing depends on an inbox rule surviving.
The whole thing is mobile-first: compressed responsive images, explicit width and height on every image to stop layout shift as the page loads, and lazy loading below the fold. Most campaign traffic arrives on a phone, frequently from an ad — a slow landing page wastes the click that was already paid for.
