// Overview
DigiConn Unite sells digital marketing. That makes its own website the portfolio piece a prospect judges first — an agency that cannot rank its own site has a credibility problem before the first call. So the build treated technical SEO and conversion as the specification, not as a polish pass at the end.
// The problem
Agency sites default to one page that lists every service in a row. That page has no chance of ranking for any single service, because it is not about any one of them — it competes with itself for every query at once. Meanwhile the only way to make contact sits at the bottom of a long scroll, which is exactly where visitors stop reading.
// What I built
A site where every service has its own page: a descriptive URL, a unique title and meta description written for what someone would actually type, and Service structured data naming the provider. That is what gives a search engine a specific page to rank for a specific query rather than one generic page diluted across all of them.
Lead capture is on every page rather than quarantined on a contact page, and each form is tagged with the service it sits on, so an enquiry arrives already labelled with what the prospect was reading. Submissions are validated server-side as well as in the browser, and stored as well as emailed — a lead that lives only in an inbox is one filter rule from being lost.
Performance was part of the spec. Responsive compressed images, explicit width and height on every image so nothing jumps as the page settles, and lazy loading below the fold. An agency selling Core Web Vitals to clients has to pass them itself.
