What’s included
Lead Ads pushed to your CRM, sheet or WhatsApp the moment they submit; Conversions API for server-side event tracking that survives iOS and ad blockers; Marketing API automation for budgets and rule-based pausing; Instagram Messaging and comment-to-DM automation; catalogue feeds for dynamic ads; and live spend and ROAS dashboards.
How I work
Two things quietly cost the most money on Meta: leads that sit in Ads Manager for six hours before anyone calls, and conversion tracking that stopped reporting properly after iOS 14. I fix those first — instant lead routing and server-side events — before touching anything fancier.
A lead answered in five minutes converts many times better than one answered tomorrow.
Deliverables
Working integrations with tokens and system users configured properly, event tracking verified in Events Manager, automation rules live, and documentation for anything your team needs to change later. Meta app review handled where permissions require it.